The Folic Acid Community Campaign is a public education campaign that is managed by the Fetal Infant Mortality Review (FIMR) Program and sponsored by the Family, Maternal & Child Health Programs of Contra Costa Health Services with support from the March of Dimes and the USDA, California Nutrition Network. The goal of this project is to raise awareness of folic acid and it's role in preventing birth defects of the brain and spine. The campaign consists of the following key components:
- Collaborative efforts: The FIMR Program collaborated with several programs and community-based agencies on the design and implementation of the campaign.
- Media activities: Media activities included on-screen theater advertising in three local movie theaters, transit advertising, mailings to food stamp recipients, local cable TV shows and advertising, and a project website.
- Provider trainings: Folic acid trainings have been conducted for public health nurses, community health workers, nutrition staff, public health interpreters, health educators and other health care providers.
- Educational materials and incentives: A series of educational materials has been developed, including folic acid brochures in English, Spanish, Vietnamese, Russian, Farsi and Laotian and a magnet, mailer/bookmark, flyer and fact sheet in English and Spanish.
Folic Acid Educational Materials
Contra Costa Health Services has developed a series of educational materials as part of the Folic Acid Community Campaign. These materials can be downloaded and are available for use.
Folic Acid Brochures
This low-literacy brochure contains information for women and their families and is available in six languages. The brochure can be printed in either color or black and white.
Folic Acid Fact Sheet
This one-page flyer describes folic acid, provides recommendations for folic acid consumption, and identifies good sources of folic acid.
Folic Acid Mailer/Bookmark
This mailer/bookmark provides a brief overview of folic acid.
Folic Acid Flyers
Folic Acid Magnet (PDF)
Find out the folic acid content of some of your favorite foods.
List of Cereals that Contain 100% of the Daily Value (DV) of Folic Acid: (Centers for Disease Control and Prevention)
Find out which cereals contain 100% of the daily value of folic acid per serving.
Theater & TV Ads
These English and Spanish ads can be used for on-screen theater advertising in movie theaters and as still screens on television.
These bilingual ads can be used on the backs of buses and in rapid transit stations.
This provider training discusses folic acid and its role in preventing neural tube defects (NTD), identifies sources of folic acid and recommendations for folic acid intake, and providers guidelines for folic acid education. The training targets health care providers including doctors, public health nurses, community health workers, nutrition staff, health educators, promotoras and other health care providers.
For more information
Fetal Infant Mortality Review Program
597 Center Avenue, Suite 365
Martinez, CA 94553